Monthly Archives: July 2013

Offset Printing

Offset Printing

Lithography literally means “writing on stone” and is based on the principle that grease or oil and water do not mix.  It was discovered by Alois Senefelder of Munich, Germany about 1798. A printer term to shorten the Lithography is Offset printing; which is the process of using an intermediate blanket cylinder to transfer an image from the image carrier to the substrate. Continue reading

Anatomy of a Customs Exam

Anatomy of a Customs Exam!

When importing a product from overseas, whether its books, toys, clothes or whatever product, you can experience the dreaded customs exam!    Exams are common in today’s security driven world and are becoming common as the US laws progress.

Here are some types of exams that may occur when importing your goods: Continue reading

Creating a Press Ready File

Creating a Press Ready File

When creating a Press Ready File, which many new to the industry needs to understand. A Press or Print Ready Files for PRC Book Printing requires to be saved as a Printing Ready PDF (CMYK format not RGB). This is pertinent since our equipment is commercial Sheet Fed/ Web presses. Offset printing color is made up of CMYK (Cyan, Magenta, Yellow and Black) dots, which are placed next to each other in specific patterns that trick the eye into seeing millions of colors. Desktop printers (inkjet or laser) use RGB and some CMYK. Continue reading

Cover Finishes

Cover Finishes

It’s the Preference of the Artist

When designing the cover for your book, the artist has many choices to grab the attention of the reader!

Do you want the cover to have a screaming title or have the main picture on the page pop from the rest of the print?  This special effect is called Spot varnish/overprint varnish used on a specific area which highlights the image on the page.  Continue reading

Choosing the right paper stock for 4 color printing

Choosing the right paper stock for 4 color printing

When it comes to choosing the right paper stock for your 4 color hard cover book or soft cover book there are many different options.

Let’s start with if your book is going to be 4 color Continue reading